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SUMMER / FALL 2019      © 2019 812 Magazine

No limit where UGo


Bloomington-based energy bar keeps UGo-ing from one adventure to the next.


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The Ugo bar openly shows each all-natural, local ingredient of the two flavors, Anutter and Ultra Cherry Cacao. /Photo Courtesy of UGo Bar LLC.

Long time runners, Rebecca Walter, 30, and Tracy Gates, 53, wanted a snack that promoted healthy and active living. The duo came up with the UGo Bar, a granola bar produced in the rentable kitchens of the One World Commissary in Bloomington. The small, rectangular bar comes in two flavors, Anutter and Ultra Cherry Cacao and presents each healthy, local ingredient in a sticky, delicious clump of nuts, dried fruits, brown rice syrup, dehydrated cane juice, chia seeds and sea salt.  

 “You can reach for one when that hang for hunger calls,” Rebecca says.

The idea started with a homemade granola bar recipe Rebecca made while she was the assistant coach for the IU cross-country team. She joined with Tracy, who worked as the manager of Scholars Inn Bakehouse. The two began playing around with different recipes in January 2013 and sold their first batch of the bars in August.

  

“We are a self-funding start-up, so our growth is only as fast as we can afford,” Rebecca says. “We look forward to more growth as we both transition to full-time UGo work. We plan to be a well-known brand in Indiana and the Midwest within a couple of years.”

Rebecca and Tracy are now fully committed to the company, making the UGo bar their full-time jobs. They know they are entering a rapidly growing market with their product. Sales of energy bars jumped 32 percent in 2013, according to a study done by Chicago-based market research firm Mintel.

However, the UGo bar distinguishes itself through the use of natural, high-quality products, and a no-middleman distributing process, Rebecca says. “There aren’t any of the fillers that make other products less expensive. We are not trying to make a cheap bar.”

Each bar, approximately 220 to 240 calories, is vegan and gluten-free. The bars are packed with electrolytes and antioxidants and have a well-balanced ratio of fat, protein and carbohydrates, making them a good source of energy for athletes or a snack between meals. They cost about $2.50 each depending on the vendor.

The UGo bars are sold in various retail stores, outdoor outlets and coffee shops in Southern Indiana and nine other states, such as California. They can be found locally at the Bloomington Farmers’ Market, Indiana Running Company and within the pockets of the company’s sponsored Star-Athletes, mainly runners living in or hailing from the Hoosier state.

Who UGo’s?

“I usually eat them as a pre-run snack. Especially if I am running first thing in the morning since I don’t like to run hungry.” — Sarah Foss, 29, IU grad student, Ultra Cherry Cacao

“I eat them as snacks and I do sometimes have trouble eating only one. I’ve probably eaten as many as four or five Anutters at one sitting. That’s way more than a snack!” — Tom Tarzian, 68, Bloomington resident, Anutter

“I use Ugo Bars mainly to fuel up before and after runs. They are also great to use during long hikes, mountain climbs and long run adventures as a quick source of natural, sustained energy.” — Sage Canaday, 28, ultrarunner and UGo Star-Athlete, Anutter